Continuing an age old tradition here in Ethiopia, we collect & sort used tires. Then we hand cut each and every one into soles, ensuring a perfectly fitted sole that is long lasting and very comfortable.
Old uncle Yohannes would be proud of us. He wore the ORIGINAL car tire shoes way back in the day here fightin' off the Italians when they came or tried to come + takeover. We won the war + our Italian brothers & sisters live here with us happily ever after. We now LOVE pasta, say "ciao" about 45 times a day, and make great shoes that we send to Italy. Life is cool!
So a great indigenous recycling tradition endures, and best of all something that might otherwise go to waste now enjoys a dynamic + new + useful purpose while keeping our landfills less clogged AND SAVING CO2 from being emitted when landfill-bound tires are burned. Yikes!
soleRebels: protecting your precious feet + our precious PLANET [and makin' you look EXTRA good in the process].