September 05 2012
Bethlehem Tilahun Alemu meets Lego’s Jorgen Vig Knudstorp on BBC Ideas Exchange
The Ideas Exchange is a series from the BBC exploring the minds shaping global business. It pairs up business leaders from around the world to discuss today's business landscape and their secrets to success.
Watch the video below to see soleRebels founder, Bethlehem Tilahun Alemu, meet Lego CEO Jorgen Vig Knudstorp.